Lootah
The Story of the Brand
The story of Lootah begins long before its first boutique opened its doors. The Lootah family has been making perfume and incense since the 1950s, a craft handed down from Saleh Bin Nasser Bin Lootah and refined by generations of artisans.
Under the leadership of Mr Sultan, this family tradition found an international stage. In 2012 the first Lootah Perfumes boutique opened, the beginning of a growth that made the house known first across the Emirates and then far beyond. Today Lootah has boutiques in Yas Mall and Manar Mall, among others.
Its ambition is clear: to bring joy through Emirati scents and to create an emotional connection with people around the world. The house names quality, simplicity, knowledge and innovation among its core values.
The Signature of the House
Lootah seeks the balance between tradition and modern perfumery. On one side are the materials that define Emirati fragrance culture: oud, incense, saffron, rose, leather and amber. On the other, the clarity and structure of the French school, with fresh citrus, white flowers, orris and soft musk.
The result is fragrances that are warm and rich, yet rarely heavy. A smoky oud gains a fresh opening of vetiver or pink pepper, a spiced rose is lifted by blackcurrant and raspberry. Many names refer to the landscape and culture of the Emirates: Saraab, the mirage above the sand; Mabe, the rare pearl from the pearl-diving tradition; Palomino, the golden horse.
The design is equally recognisable: faceted bottles with a golden domed cap and a clean white label, and in the oud collection black glass melting into gold, copper or red.
Perfumers and Collections
Lootah does not disclose the names of its perfumers; the house presents its fragrances as the work of a single atelier. The perfumes are divided into two main lines.
The Classic Collection is the broadest line, ranging from fresh and floral to spicy and ambery, with fragrances such as Immerse, Luminous, Jiwan, Yoland, Suave, Saraab, Shagra, Razeen, Titan, Firebloom and Velvet Dawn.
The Oud Collection is the house's tribute to Emirati heritage and the mystique of oud, with Black Oud, Eternal Oud, Silky Oud and Lava Oud.
Lootah also creates bukhoor, fragrant oils and fragrant oud wood, home perfumes from the Barjeel collection and hair mists: the traditional scent rituals of the Gulf in a contemporary form.
Popular Fragrances
Black Oud pairs Turkish rose, cinnamon, blackcurrant and raspberry with a balsamic base of benzoin and vanilla. Lava Oud is the house's smokiest fragrance, with leather, cade and a rich woody accord. Velvet Dawn revolves around orris and cardamom on a velvet-soft base, and Shagra unites saffron and tuberose with tobacco and honey. For something fresher, Immerse offers neroli and peach tree flower, and Titan ginger, pear and ambergris.
Why Buy from ParfuMaria
ParfuMaria is an official retailer of Lootah. We sell only original products, offer expert and personal fragrance advice and provide a sample service, so you can get to know a fragrance on your own skin at your own pace. Every order is carefully packed and we ship worldwide.
Certified Retailer – Only Original Lootah
ParfuMaria purchases Lootah exclusively through official distribution channels. This guarantees that every bottle is original, delivered in its original packaging and stored with proper care.
Why Fragrance Has No Gender
In the world of niche perfumery, it is not about categories but about experience.
Many niche houses do not create their fragrances specifically for men or women. Instead, they tell a story, evoke a memory or bring an emotion to life. The scent comes first, not the gender of the person wearing it.
Lootah, too, presents its fragrances by collection and character. At ParfuMaria, we believe a fragrance has no gender. Every scent develops in its own way on the natural chemistry of your skin, so the same perfume can smell surprisingly different on two people.
So try not to be guided too much by labels such as women's, men's or unisex. The most beautiful fragrance is not the one that fits a particular box, but the one in which you recognise yourself and that you love to wear.
A fragrance does not choose a gender. A fragrance chooses a personality.
What the ParfuMaria Team Thinks About This Brand
What appeals to us in Lootah is the natural ease with which the house shows its Emirati roots. Its oud fragrances have character without becoming heavy, and the Classic Collection shows that the house handles fresh, floral and spicy compositions with equal refinement.
The fragrances are wearable and clearly distinct from one another, which makes the collection a pleasure to explore. For anyone wanting to get to know the Arabian perfume tradition, Lootah is a beautiful, approachable starting point.
Discover the Collection
From the smoky depth of Lava Oud to the sunlit freshness of Immerse, the Lootah collection reveals many sides of Emirati fragrance culture. Order your favourite Lootah fragrance at ParfuMaria and discover the complete collection.
Service Information
✔️ Order Lootah online at ParfuMaria
✔️ Orders placed before 1:00 PM on business days are shipped the same day
✔️ Private Shopping by appointment
✔️ Worldwide shipping
✔️ Secure payment
✔️ Sample service available
✔️ One of the largest niche fragrance collections in one place