Everywhere around me The history of Rome and it’s scent seem familiar like a recovered domus.
It is a tribute to the ideal of Rome. To narrate this image, we strolled through the streets where the most impressive Roman villas are located: the Appian way. A perfume with green and musky fragrance notes; the scent of Rome’s ancient marbles.
Je bent in Rome en Via Appia heeft je in zijn greep. Je gaat terug in de tijd en ziet in gedachten de oude sterke Romeinen en je ziet voelt al wandelend aan de laurierblaadjes die overdadig groeien met hun zalige geur en hun glanzende bladeren. Glorieus zoals Rome zelf is en was.
Don’t call them simply scents: PRO FVMVM ROMA is an of olfactory concept. The fragrances of PRO FVMVM ROMA are fragrances, reminding us a precise moment of the past - personally or imaginary lived – and brought to a new life .
The smell are an inner part of ourselves, that we convey to the others. An unfailing communicative device, underlining our real attitude or creating a sort of alter-ego. According to our personality we identify ourselves with the fragrance we wear, and we spread a precise personal identity: cheerful, serious, determined, hilarious, rebel. The fragrance becomes a part of ourselves, something belonging us truly and deeply. PRO FVMVM ROMA embraces these beliefs, by designing upscale olfactory concepts fitting like a second skin, like an enchanting dress sliding on our body.
PRO FVMVM ROMA smells have an high concentration, about 43%: they will leave an incredibly persistent smell on the skin, developing in the first 30 minutes after the application. PRO FVMVM ROMA fragrances have a complex structure, revealing its dominating and fading essences time after time, in contact with the skin. They are extremely communicative: every morning or every night, we choose our favorite one according to our feeling and mood, aim and sensation, that awards us austerity or freedom, sensuality or wildness, anything we would be. Like a dress.
