Seeking out products that are good for people and the planet
OUR DESIRE
The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.
These perfumes are modern, reflecting a society made up of new consumers who are aware of the world around them, exacting with the products they purchase and looking for distinctive fragrances.
Our perfumes also match today’s wardrobes and lifestyles: simple, high-quality, original and casual.
Less is more… This is Obvious!
THE CREATOR
David Frossard has spent more than twenty years developing creator-driven perfumes.
Committed to constantly improving the sector, David invented Obvious as a luxury perfume brand that meets the requirements of our modern lives, blending simplicity and elegance in self-respect and environmental protection.
