Initio - Rehab
Enthused by the idea of scent molecules triggering attractions and impulses, Initio Parfums honours this supernatural yet scientific dimension of fragrance by infusing its creations with a truly unique power. Part of the new Hedonist collection, Rehab is based on sweet yet smoky notes of patchouli and vanilla and a heart of lavender and tobacco for a truly sophisticated finish.
Notes: Patchouli, vanilla, lavender, tobacco
Carnal Blends, the Empire of the Senses
Led by the nose…
For decades, scientists refused to countenance the idea that certain fragrances could trigger the release of sex hormones. And then a team of researchers at Bochum University in Germany recently proved that certain fragrances, containing certain key compounds, possess the power to activate regions of the brain linked to libido.
Such is the history behind Carnal Blends, the collection from Initio that dares to engage with fantasy-fuelling ingredients, carnal notes, committed, powerful and distinctive couplings, and celebrates transgressive fragrance compositions with the power to awaken pleasure, to stir physical attraction.
The Carnal Blends collection is made up of two uncompromising fragrances, both rich in hedione (methyl dihydrojasmonate) - named from the Greek word “hedone” meaning pleasure - a floral compound to be found in the heart notes of jasmine and magnolia and that brings great airiness and light to a composition.
But that’s not all it does…
Studies conducted by a German research team found proof that hedione activates a region of the brain responsible for pleasure and heightened libido. Our sense of smell, numbed by the assault of so many asexual, proper, chaste and innocuous scents, and our instincts, repressed by so many “thou shalt nots”, will be overwhelmed by these mini-bombs of sensuality that speak so clearly to our intimate animality.
