Les Eaux Primordiales
Les Eaux Primordiales (The Primordial Waters) is a French niche perfume brand build on the foundations of the traditional "Great Perfumery".
Created by Arnaud Poulain, a young perfumer who worked for several years in the niche perfumery sector (Cinquième Sens - Différentes Latitudes) and in collaboration with Amélie Bourgeois (co-founder of fragrance studio Flair Paris), its mission is to offer timeless, innovative fragrances that redefine contemporary classics with the use and reinvention of sometimes forgotten olfactory families. Atemporality in movement.
Les Eaux Primordiales want to create emotions able to make body and soul come closer to each other, to be an imaginary addition to one's persona, to create a world of one's own.
Arnaud's inspirations are deeply linked to his personal interests: from contemporay art, music, fashion, literature, even to pop culture.
This transversal approach brought to coexistence the writings of the great utopist Jules Verne, the photographic works of Bernd and Hilla Becher, and Howard Kettler's iconic Courier font.
In a quest towards a fantasized neo-classical modernity, it's in Jules Verne’s book “20,000 Leagues Under the Sea” that Arnaud encountered the words "the primordial waters". The waters where early life began, the foundations of any living organism on Earth.
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