Santa Eulalia, the storied fashion boutique and atelier, opened in the heart of Las Ramblas
in Barcelonain 1843. Today it’s located in the elegant Passeig de Gracia neighbourhood,
and its sophisticated expertise withmen’s and women’s high-end fashion and accessories
brand is going further. Beginning next season, Santa Eulalia will launch its first eponymous
fragrance collection in collaboration with Intertrade, dedicated to its passionate fans, the
globetrotters and fashion connoisseurs from all over the world. It’s an invitation to live
fully, with aesthetic and olfactory sensations combining for a harmonious experience.
Named in honour of the patron saint of Barcelona, Santa Eulalia is one of the oldest stores
in Spain with over 170 years of history, and it was one of the first fashion shops to include
an on-site tailor for bespoke orders, with 150 square meters of dedicated floor space.
A blend of old and new, it’s a discreet temple of luxury- discreet because the concept
store rejects ostentation, and because it’s what Catalan people prefer, as well as a new
generation of fashion lovers.
With a local vision and global aspirations, Santa Eulalia has found the ideal partner in
Intertrade Group. A sharedpassion for creating an aesthetic and olfactorysensation has
yieldedfour fragrances representing four moods, four feelings, four contemplations of the
world, four perfumed itineraries that pay homage to the Catalan capital using a distinctive
choice of ingredients;four expressions of the soul, energy, and warmth of an extraordinary
city.
The fragrances are enclosed in a minimalist treasure box created by the graphic designer
Mario Eskenazi, lover of typography and a master of modern design.
