Simply by word of mouth, D I V I N E perfumes have magically entered the lives of women and men all over the world.
In the mid eighties, Yvon Mouchel, the brand’s creator and distributor, gave up his position as marketing manager in an international cosmetic group in order to devote himself to his lifelong passion: perfume. He left Paris and settled down as a perfumer in Dinard.
Rapidly, the fragrance became known beyond Dinard and spread to reach both a French and international clientele. With this remarkable success, Yvon Mouchel decided to create his own perfume line, under the brand Divine.
Yvon Mouchel says in a few, simple words. “To create a perfume is an art, comparable with the composition of a piece of music, the art to draw or to write a book. A brilliant fragrance is a characteristic of life, which you can share with other people. It is a masterpiece which animates and awakens feelings. Like a fantasy which gives impulses and love. It has an enormous attraction and pleases.“
