SARAH BAKER

About Sarah Baker​, the artist 
 
Sarah Baker’s art has always been about the culture of luxury and glamour, both real and imagined. After writing and directing her 2014 short film, ‘Impirioso,’ a soap opera-style dramatization about a fictional Italian fashion empire, she developed her gallery solo show, ‘Sixth Floor,’ where she exhibited fragrances as art works. Named after Harrods’ exclusive Salon de Parfums located on the sixth floor, Sarah’s exhibition playfully interrogated the luxurious and glamorous aesthetic of the high-end fragrance world. The gallery and its shop-front windows were transformed into an exclusive olfactory boutique.

The first four perfumes—Leopard, Greek Keys, Lace, and Tartan—were showcased in bottles and packaging designed and made by the artist. Working with Ashley Eden Kessler at the Institute for Art + Olfaction, Sarah quickly came to understand perfume’s ability to narrate subconsciously without words.

As a new medium of storytelling, Sarah could construct a mise-en-scéne for the wearer to enact a unique dramatisation starring in one of Sarah Baker’s scented tales.

​To learn more about Sarah Baker’s work as a visual artist, visit sarahbaker.com

Sarah Baker Studios
Art is in the house’s DNA. Thus, our collaborations are aligned with a focus on art. Sarah occasionally creates with husband Andy Hsu, also an artist; and at other times partners with other creatives. This includes exhibiting fragrance-related art projects in respected galleries, such as Galería Fermay, Palma de Mallorca, or participating in events at museums, such as the Hammer Museum, Los Angeles.

​Other projects include the National Theatre Studio, IAO Experimental Scent Club “table reading”, True North exhibition.

The brand also forges collaborations with other professional artists and creatives that builds visibility and emphasises art as a focus of the brand.