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A.N-OTHER
SIMPLE IS THE NEW BOLD
I replaced the fake moods, marketing gimmicks, travel tales, and other nonsense with a bold brand that needs nowhere to hide.

Ariella Appelbaum, Founder

Rewriting an old story.

You know the story about a gimmick, a mood, and a fragrance.

It’s passé.

A collection created by first-class perfumers with total creative freedom and unlimited budgets.


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