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Winner Of BEST NEW FRAGRANCE HOUSE 2014 The Beauty Shortlist

Established in London in 2012, Shay & Blue is a boutique perfumery based in London's Marylebone.

We take a 'boutique' point of view. A boutique point of view means personal passion. It means a concern for detail and craftsmanship. It means that we work with our hands. That we work with the chosen few - the skilled craftsmen and artisans of traditional fine fragrance.

Many perfumes smell the same… lacking in authenticity or integrity… because the strange truth is that they are anonymous products churned out in factories in their millions.

At Shay & Blue, our creators Dom De Vetta and Julie Massé have a vision to uphold the age-old and traditional craft of fine perfumery. A commitment to create fragrances of quality by championing a new generation of craftsmen. By nurturing their expertise.

We seek out the men and women who have learned the patient, traditional skills of working with real flowers, fruit and spices. The people who have carefully and quietly acquired an invaluable expertise.


Tinbergenlaan 5
3401 MT IJsselstein
The Netherlands
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Name: Parfumaria
IBAN: NL90 INGB 0006 2723 60