SIMPLE IS THE NEW BOLD
I replaced the fake moods, marketing gimmicks, travel tales, and other nonsense with a bold brand that needs nowhere to hide.
Ariella Appelbaum, Founder
Rewriting an old story.
You know the story about a gimmick, a mood, and a fragrance.
It’s passé.
A collection created by first-class perfumers with total creative freedom and unlimited budgets.